* Ortega keeps a very low profile and there are practically no photographs of him (except from one photo published at the Inditex website). He refuses to wear a tie, and likes to dress in blue jeans and T-shirts. He is said to take a very active part in the production and design process in the company.
* When he made a public appearance in 2000 - as part of the warm-up prior to floating his company on the stock market in 2001 - it made headlines in the Spanish financial press. However, he has never given an interview, and his secrecy has led to the publication of books such as Amancio Ortega: DE CERO A ZARA (From Zero to Zara)
* With then-wife Rosalia Mera, also now a billionaire, started making dressing gowns and lingerie in their living room.
* At the age of 13, Ortega began working for a shirtmaker as a delivery boy in La Coruna, Galicia, the center of the Iberian textile industry. He worked for a variety of stores and tailors and studied how products and costs changed as they traveled from the manufacturer to the consumer. As a result, he became focused on the importance of getting products directly to the consumer without a middle man.
* Zara is renowned for the speed with which it is able to respond to changing fashions - normally, a matter of a few weeks - and it does this by keeping the manufacture of its clothes at home, rather than outsourcing to sweatshops in low-cost countries.
* although he avoids the financial intricacies of the publicly traded company, he still enjoys designing and working with the details of fashion.
Highlights
* At the age of 13, Ortega began working for a shirtmaker as a delivery boy in La Coruna, Galicia, the center of the Iberian textile industry. He worked for a variety of stores and tailors and studied how products and costs changed as they traveled from the manufacturer to the consumer. As a result, he became focused on the importance of getting products directly to the consumer without a middle man.
* Zara is renowned for the speed with which it is able to respond to changing fashions - normally, a matter of a few weeks - and it does this by keeping the manufacture of its clothes at home, rather than outsourcing to sweatshops in low-cost countries.
* Although he avoids the financial intricacies of the publicly traded company, he still enjoys designing and working with the details of fashion.
==OBSERVING OPPORTUNITIES ALONG THE BUSINESS VALUE CHAIN OR IN A SPECIFIC PROCESS IN THE VALUE CHAIN==
==RESPONDING QUICKLY TO MARKET NEEDS==
==ENJOY WORKING WITH THE CORE PRODUCT AND INNOVATING IT==
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