* In Italy, after the war, candy and confections were in short supply and were purchased mainly for special occasions from the local sweet shop. It was in the small town of Alba, in northwestern Italy, that master confectioner Pietro Ferrero (Michele's dad) developed a system that enabled him to mass-produce high quality confectionery and offer them to consumers at reasonable prices.
* The first of the Ferrero products was Pasta Gianduja, a chocolate-hazelnut spread that, re-named Nutella, was destined to become the highest selling sweet spread in the world. Since that first successful venture, Ferrero has gone on to introduce many of the best known confectionery brands in the world.
* The roots of this success can be traced back to the 1940s, when Michele’s parents, Piera and Pietro Ferrero, succeeded in turning their pastry shop into a factory. This first turning point was achieved thanks to products “invented” by Pietro Ferrero and his young son Michele using locally grown hazelnuts; and to the successful sales talent of Giovanni Ferrero, Pietro’s younger brother.
* Nutella, the company's flagship chocolate appears to be a national celebrity.
* The company's operations are hushed in secrecy and apparently, the machinery used for making Nutella was entirely engineered and made by the company itself.
* Ferrero is over 80 years, but he maintains a private lab at Monte Carlo where he still sits and researches on new (choco) products...he appears to love this kind of stuff - a good link
* Nutella even has a day of its own - Feb 6 - link
Highlights
* In Italy, after the war, candy and confections were in short supply and were purchased mainly for special occasions from the local sweet shop. It was in the small town of Alba, in northwestern Italy, that master confectioner Pietro Ferrero (Michele's dad) developed a system that enabled him to mass-produce high quality confectionery and offer them to consumers at reasonable prices.
* The roots of this success can be traced back to the 1940s, when Michele’s parents, Piera and Pietro Ferrero, succeeded in turning their pastry shop into a factory. This first turning point was achieved thanks to products “invented” by Pietro Ferrero and his young son Michele using locally grown hazelnuts; and to the successful sales talent of Giovanni Ferrero, Pietro’s younger brother.
* Ferrero is over 80 years, but he maintains a private lab at Monte Carlo where he still sits and researches on new (choco) products...he appears to love this kind of stuff
==ABILITY TO MASS PRODUCE SOMETHING THAT WAS CUSTOM MADE EARLIER AND THUS SELL AT LOWER PRICES==
==TALENT AND PASSION FOR INNOVATIONS IN THE PRODUCT==
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